PRESS RELEASE

Diet.com Partners with America’s No. 1 Commercial Health Plan to Provide an Online Weight Management Platform

BOSTON, August 28, 2008 — Diet.com announced today that it has partnered with Harvard Pilgrim Health Care to offer exclusive savings for Harvard Pilgrim members.

This partnership allows members of Harvard Pilgrim Health Care to receive discounts of up to 35% on Diet.com premium memberships. A Diet.com premium membership provides a personalized weight management program combined with personal coaching and meal reviews by registered dietitians, premium support groups, and many other great tools to help people eat healthy and lose weight. Harvard Pilgrim Health Care is the No. 1 Commercial Health Plan in the nation for the third year in a row, according to U.S. News & World Report.*

“We are working in conjunction with Harvard Pilgrim to offer a practical weight management solution to provide enrolled members with access to an affordable and personalized weight management program,” said Mike Zhang, President of Diet.com. “By putting valuable information and resources into the hands of Harvard Pilgrim members, we are making it easier and more cost efficient to get the support and motivation to live a healthier lifestyle.”

“Diet.com is a welcome new addition to Harvard Pilgrim’s robust Your Member Savings program. Finding unique resources to help our members stay healthy is important to us,” said Scott Polansky, Harvard Pilgrim’s Director of Product Management. “We’re pleased to be the first health plan partner of Diet.com and able to offer our members up to 35% off this personalized program.”

Harvard Pilgrim members can take advantage of the Diet.com discount by visiting the Harvard Pilgrim website at www.harvardpilgrim.org/savings or by calling Diet.com directly at 1-800-784-2080.

About Diet.com

Diet.com is the next generation platform for consumer weight loss and healthy living. Diet.com leverages popular channels such as online video and mobile devices to educate and motivate users to live healthier lives. Health-conscious consumers find vital information and support via Diet.com's interactive online community. With registered dieticians and weight loss experts to give personal advice to its members, Diet.com is dedicated to understanding users’ specific lifestyle and personality needs, and giving them the structure they need to develop a long-term healthy lifestyle.

About Harvard Pilgrim Health Care

Harvard Pilgrim Health Care is a not-for-profit health plan that provides a variety of insurance plan options and self-funding arrangements to more than one million members in Massachusetts, New Hampshire and Maine. The Harvard Pilgrim Health Care Foundation recently released Tipping the Scales, a comprehensive report detailing the childhood obesity epidemic in Massachusetts, Maine and New Hampshire. Created in collaboration with Tufts University’s Friedman School of Nutrition Science and Policy, the report addresses the public health crisis of childhood obesity, the need for broad social change and recommends an action plan to reverse the alarming trend. The report in its entirety can be found at www.harvardpilgrim.org/foundation.

#####

For more information, press only:
Lauren Alford, www.Diet.com
Diet Health, Inc.
800-444-DIET
LaurenA@diet dot com

Product and company names herein may be the trademarks of their respective owners.

*America’s Best Health Plans is a trademark of U.S.News & World Report. The source for this data is Quality Compass® 2007 and is used with the permission of the National Committee for Quality Assurance (NCQA). Quality Compass is a registered trademark of NCQA. NCQA is a private, non-profit organization dedicated to improving health care quality.

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