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Diet Talk from the Doc

by Dr.Diet, Diet.com's Medical Director

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Marketers of Xenadrine EFX, One A Day Weight Smart, CortiSlim and TrimSpa were fined a total of 25 million dollars for making false advertising claims ranging from rapid weight loss to reducing the risk of cancer.

Federal Trade Commission Reaches “New Year’s Resolutions with Four Major Weight "Control Pill Marketers
To read the full article, click here:

Dr. Diet weighs in:

As supported by this article and the FTC’s recent actions, don’t count on finding your solution to losing weight and keeping it off in a bottle of diet pills.

Let’s look more closely at the FTC’s claims.

Against Xenadrine EFX:

--The FTC’s complaint alleged that marketers made false claims for Xenadrine EFX, that it was clinically proven to cause substantial weight loss. The complaint also sites a study whereby subjects taking Xenadrine EFX lost an average of 1.5 pounds over the 10-week study, while a control group taking a placebo lost more weight - 2.5 pounds over the same period. That means that you would have had greater chances of weight loss taking the placebo than taking Xenadrine EFX.

--Another complaint alleged that persons in the Xenadrine EFX ads were falsely represented to have achieved reported weight loss by using Xenadrine EFX alone, when according to the FTC, the endorsers lost weight by engaging in rigorous diet and exercise programs. And, the endorsers were paid $1000 - $20,000 in connection with their testimonials.

Against CortiSlim and CortiStress:

--FTC charges that the marketers of CortiSlim and CortiStress made false claims that their products can cause weight loss and reduce the risks of serious health conditions.

--Other charges allege that CortiSlim and CortiStress infomercials were misleading and appeared in a talk show format rather than as an advertisement.

Against TrimSpa:

--FTC alleges that TrimSpa had inadequate scientific evidence to support their advertising claims that TrimSpa causes rapid and substantial weight loss and suppresses appetite. Of note, TrimSpa ads included testimonials by celebrity Anna Nicole Smith.

Against One A Day Weight Smart

--FTC alleges that advertising claims that One A Day Weight Smart increases metabolism and helps users control weight by enhancing metabolism were not supported by competent and reliable scientific evidence.

As you plan your strategies for losing weight in 2007, I hope these FTC findings make you pause before spending your money on products that are falsely marketed and can play on your emotions. And " if you ever find yourself considering these products out of desperation, let me give you a new way to think about this issue.

If you resort to these products wanting a quick fix, in reality all these products do is divert your attention from what you really need to be doing to lose weight and get healthier. So - rather than getting the quick fix you wanted, you end up dropping money instead of pounds and gain some frustration in return.

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