PRESS RELEASE
Online Team Weight Loss Competition Helps Dieters Keep Resolutions
BOSTON, January 16, 2008 — The first-ever Diet.com Fresh Start Team Weight Loss Challenge kicked off January 7th to overwhelming response. The team challenge format focuses on the individual as well as the support community. Users side with one of the two competing online challenge teams to get support, have fun and lose weight.
The unique competition consists of eight insightful weekly challenges geared to keep participants motivated and engaged throughout their weight loss journey. A winning team and an individual MVP are selected each week; judging is based on challenge involvement, performance and progress. For their Week One mini-challenge, participants were asked to share their most creative and healthy weight loss tips.
At the conclusion of the challenge, members of the winning team will be awarded a prize. One individual challenger will receive a grand prize package which includes a Nike + kit which comes with an iPod, sneakers and sensor that tracks the users progress electronically, a Thinner™ body fat and body water scale, an EatSmart Nutrition Scale and more!
“Given our unique experience in running one of the largest online weight loss challenges over the past few years, we recognized the need to keep members motivated and engaged by making the contest fun and exciting,” says marketing manager Bailey Apple, who’s heading up one of the challenge teams. “Unlike The Biggest Loser TV show, we strive to keep all challengers involved for the life of the eight-week contest.”
The Diet.com Weight Loss Challenge, like the site itself, focuses on helping consumers achieve sustainable results with small changes that work within each individual’s lifestyle. According to a post-challenge survey of all participants of previous challenges, respondents reported an average weight loss of 14.9 pounds in 12 weeks. Over 80% of respondents reported having more energy, while the majority felt more attractive and confident after losing a few extra pounds.
About Diet.com
Diet.com is an online weight loss destination site that offers an active user-driven support community along with a lifestyle-based weight loss program. Diet.com organizes weight loss challenges throughout the year with each challenge lasting 8-12 weeks. In addition, Diet.com offers free expert advice and diet tools through boards, daily blogs, diet podcasting, and other community channels.
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For more information, press only:
Lauren Alford, www.Diet.com
Diet Health, Inc.
617-232-1005
LaurenA@diet dot com
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