PRESS RELEASE
Diet.com Launches Original Diet and Fitness Video Programming
BOSTON— November 8, 2006 — Diet.com, the leading online Diet and Health Consumer Portal, has launched its original video programming aimed at the YouTube generation.
Diet.com Diet and Fitness Video Channel is developed to meet everyday dieters’ needs in getting the most up-to-date diet and fitness news and tips online through a multimedia platform. It makes it easier for users to find important diet and fitness information without spending hours searching through multiple websites to get the information they need.
The Diet.com Diet and Fitness Video Channel delivers diet and fitness news and tips by mixing entertainment with healthy lifestyle information in three key viewing categories:
1) Health News Minute announces the most recent and important health and diet news in minute-long segments.
2) Diet Tips provide practical advice for healthy eating under different real-life situations.
3) Access Fitness videos demonstrate quick and easy fitness routines that viewers can follow at home or in the office.
The recent high profile sale of YouTube to Google.com has brought to light the power and reach of video on the web. In July 2006, Diet.com became the number one provider on iTunes for diet podcasts, just weeks after their launch. The company is confident that the newly launched video channel will quickly become the leader in providing original online diet and fitness programming.
“We are very excited to enter the expanding world of video on the web and we recognize the consumer need for a dedicated online source for fresh diet and health videos,” says Mike Zhang, president of Diet.com. “We strive to meet that need by providing the most relevant original video content through the Diet.com Video Channel.”
Recent Diet.com video titles include Healthy Tailgating Alternatives, Freshmen 15 Loses Weight, and Pilates Abs Workout. To view the new Diet.com Diet and Fitness Video Channel, use the following link: http://www.diet.com/diet_video
Diet.com is an online weight loss information and support destination for everyday dieters, providing information and peer support for long-term healthy weight loss. With registered dieticians and weight loss experts to give personal advice to its members, Diet.com is dedicated to understanding their users’ specific lifestyle and personality needs and giving them the structure they need to develop a healthy new weight loss routine at their own pace. The website features a lifestyle-based weight loss program, diet tips, online support communities, weight loss challenges, blogs, podcasts, and now videos.
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For more information, press only:
Meredith Oliver, www.Diet.com
Diet Health, Inc.
617 642 7504
Meredith_Oliver@diet dot com
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