I was having trouble with this too. It's a useful tool, but the trick is knowing yourself; what motivates you and what you can & can't stick with. I've noticed it's important to be very specific with your Milestone, and make it (and your reward) realistic. I've used "no unhealthy snacks after supper for 3 nights" (<100cal typically). I think it's also important to have Milestones of varying difficulty. It may sound silly to have "no chocolate for 2 full days" as a milestone, but if this is easy to attain, set it as a way of easing yourself into the more difficult short term goals. Hope this helps.
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