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Kerry McLeod, PSHFC (Practitioner in the Science of Healthy Food Choices), is eBrandAid.com’s chief “Brand Doctor.” Kerry became a professional label reader and expert brand selector after making the major transformation from chocolate-chomping, junk-food junkie to author, Sports Nutrition Certified Instructor, wife and mother.

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BrandAid: A Guide to Healthy Shopping
by Kerry McLeod, The Brand Doctor

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A recent Label Lesson unwrapped the dark side of breakfast bars. This week we want you to take an oath:

I swear I will NEVER touch another Healthy Food Imposter breakfast bar again. I will ONLY eat breakfast foods that provide my body with whole grains and other natural, healthful ingredients - no matter how long it takes to prepare such a breakfast…

Just kidding! You don’t have to give up convenience to enjoy a great breakfast.

That’s right… you can be good to your body even if you don’t have time to prepare a full-blown morning meal. The food sleuths here at eBrandAid.com have tracked down a few good breakfast bars that have nutrients and convenience!

Case in point: LARABAR Raw Food Bar Chocolate Coconut Chew

Cals 220, 12g fat, 0 sodium, 18g sugar, 5g fiber, 5g protein

Ingredients: Dates, Almonds, Walnuts, Unsweetened Coconut, Unsweetened Cocoa Powder.

Friends, this bar contains the Holy Trinity of healthy eating: CONVENIENCE, NUTRITION and ENERGY!

Decoding the fine print

So why is this breakfast bar worth your time and money, you ask? If the ingredients don’t speak for themselves, our food sleuths are happy to speak for them. Take a look:

This bar (like all the LARABAR varieties) is crafted from fewer than six ingredients.

The unsweetened cocoa provides more antioxidants than green tea.
The dates, coconut, almonds and walnuts are all nutritional superstars!

The fiber, protein, good carbohydrates and healthy fats are derived exclusively from whole, raw foods.

This bar is a wholefood NATURAL source of 16 essential vitamins and minerals, including fiber, vitamin E and folic acid. There’s no ...    Continue

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