Hey Diet.com members and visitors! Happy Jan 5 :)
We like to keep you guys in the loop when we find diet- or health-related pieces in the news, and felt like this latest anti-childhood obesity ad campaign out of Georgia was definitely worth bringing to your attention.
If you haven't seen or heard about this campaign yet, it is basically comprised of several shock-value-type ads aimed at bringing attention to the childhood obesity crisis that's prevalent in not only Georgia, but across the entire United States. Some are describing the ads as a "brutal dose of honesty," while others are decrying them as cruel.
The campaign, dubbed the "Stop Sugarcoating" campaign, is made up of videos, billboards and print advertisements that feature overweight Georgia children. Some feature taglines like, "It's hard to be a little girl if you're not," or feature children asking their parents, "Mom, why am I fat?"
View more of the ads here.
We want to know YOUR opinion on these ads. Are they helpful or harmful? Or maybe a blend of both? The fact that it's been in the news so much lately shows that it's at least shining some light and attention on what is a major problem in Georgia (the state with the 2nd highest rate of childhood obesity, behind Mississippi) and the US... but is it useful attention? Will this campaign do anything to reverse the trends?
Share your thoughts in the comments below!