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Dr. Aaron Tabor, MD is the author of Dr. Tabor's Slim & Beautiful Diet and FIGHT NOW: Eat & Live Proactively Against Breast Cancer. After graduating from The Johns Hopkins School of Medicine, Dr. Tabor devoted his career to helping people live a life they love through medical research.

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Diet with Dr. Tabor
by Aaron Tabor, MD Diet & Anti-Aging Expert

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chews' to be more healthy than the same candy when it was called 'candy chews' and as a result ate more of the candy when it was called 'fruit chews'. The study researchers attributed the difference between dieters and non-dieters susceptibility to product names to the fact that dieters are looking for words or images that portray the healthfulness of foods, which makes them more sensitive to these cues.

This study clearly shows that dieters often rely on product names in their purchasing and consuming decisions rather than relying on the food's nutritional information. By relying on product names, dieters can become susceptible to being fooled into consuming foods that are less healthy than they realize and consuming more of them. This can make successful weight loss much more difficult. However, by being aware of this issue, we can add this to our list of healthy diet tips. Instead of basing our eating habits on product names, it is important to look at things like portion size, calorie content, and nutrient information. So if you are putting a list of healthy diet tips together to help you reach your weight loss goal, remember to add this healthy diet tip to your list.

What are some of your favorite healthy diet tips?

Healthy Regards,

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Aaron Tabor, MD
Diet, Anti-Aging, and Nutritional Cosmetic Expert
Author of Dr. Tabor’s Diet and FIGHT NOW.

Learn more about Dr. Tabor’s diet and anti-aging research at www.DrTabor.com.
Learn more about Dr. Tabor’s breast cancer prevention book at www.fightBCnow.com.


  1. Irmak C, Vallen B, Robinson SR. The impact of product name on dieters’ and nondieters’ food evaluations and consumption. Journal of Consumer Research 2011; Published online April 12, 2011.

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