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Shrink Yourself blogger Dr. Roger Gould is one of the world’s leading authorities on emotional eating. He has helped thousands reclaim their power over food by conquering emotional eating, the number one cause of weight gain. Dr. Gould’s approach has been the subject of seven scientific studies.

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Shrink Yourself
by Dr. Roger Gould, Emotional eating expert

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Maurice Sendak's book Pierre tells the story of a little boy who says, "I don't care" to everything. When a lion shows up threatening to eat Pierre and Pierre retorts his usual, "I don't care." The lion eats him. The moral of the story is... care.

So often I hear people who struggle with their weight say, I saw the piece of cake and a voice inside me said, "I don't care, I'll just eat it."

Or they'll tell me, "I sat there with the whole box of Samoa Girl Scout Cookies and heard myself say, 'I don't care, I'll eat the whole box. After all, Girl Scout Cookie season doesn't come around again till next year.'"

Or getting ready for the gym and that same voice will say, "I don't care if I never wear a bathing suit again, I'll just sit here and watch Oprah."

I'm here to tell you not to believe that voice. The truth is that YOU DO CARE. You care very much. That's why you've tried diet after diet and that's why you're still sitting here reading articles about how to lose weight.

Human beings feign disinterest when something feels too hard. If you have a child you've probably heard them say, "I don't care if I never ride a bike" or "I don't care if those kids invite me to their party." They care very much but they're afraid of failing. And so are you.

It's not that you don't care, it's that you feel defeated. And why shouldn't you? Diets set you up to fail because they don't offer you the information you need to lose the weight you want.

You don't need an eating plan. You don't need someone to tell you that a box full of caramel-coated cookies isn't good for you. You know all that.

What you need is to find your hope again by seeing real change.

The kind of change you're looking for in your body begins in your mind. It begins with a conviction to care. Care for your health. Care for your self-esteem. Care for your future. When you care you can stay true to yourself in the moment and make better, more conscious, choices.

A great deal of thought and care are behind the Shrink Yourself Program, which is designed to end your emotional eating. Click here to learn more now!

Dr. Roger Gould is one of the world's leading authorities on emotional eating and adult development. A board-certified psychiatrist, psychoanalyst and former head of Community Psychiatry and Outpatient Psychiatry at UCLA, he is the author of Transformations and Shrink Yourself. Dr. Gould is also founder of the Shrink Yourself online program, an effective, proven program that ends emotional eating.

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